ACTIVATIONS
ADIDAS
We’ve partnered with Adidas on five separate activations across the UK, including events in Manchester and Birmingham. Notably, we hosted the Customisation Table within the Adidas space at the National Running Show 2026, where we embroidered over 100 items across two days.
Across these activations, we’ve delivered live customisation on both footwear and apparel, creating unique, on-the-spot pieces for attendees.
THE NORTH FACE
Throughout December 2025, we hosted two three-day activations at The North Face Regent Street flagship store.
With the Christmas rush in full swing, customers embraced the opportunity to transform their purchases into personalised gifts. From puffer jackets to backpacks, we delivered flawless live customisation across a wide range of in-store products.
CHAMPION EUROPE
Our partnership with Champion Europe began in December 2024, marking the start of an ongoing series of live embroidery activations - now running roughly every three months.
For each event, we introduce an exclusive design menu, giving customers the chance to personalise their pieces with unique, limited options. Every activation brings a fresh buzz to the London flagship store.
END.
From first sketches to final stitches, guests brought their ideas to life - working side by side with us to bring their designs to reality. With the Adidas ADIZERO EVO SL as the blank canvas, this evening at END. Glasgow was all about creativity, community, and customisation.